Lia van Pelt
Skills and Capabilities
• Proficient in Mac OS X Leopard and PC platforms
• Software skills include; InDesign CS3, QuarkXPress 6.5, lllustrator CS3, Photoshop CS3, Flash CS3, Acrobat 8, Dreamweaver CS3, Basic HTML and MS Office
• Skilled and experienced in print design typography, page layout, signage and corporate branding
• Experience in website development including Flash animation, FTP and basic HTML
• Competent in typography and colour correction
• Knowledge of printing and pre-press processes
Education
• Advertising and Graphic Design 2-Year Diploma,
1999 - 2001, Humber College of Applied Arts & Technology
• Ontario Secondary School Diploma, 1998, Woodlands Secondary School, Mississauga, ON
• Flash C23 Training Certificate, 2009, Harper Burnham & Associates Certified Trainers
• InDesign CS2 Training Certificate, 2007, Harper Burnham & Associates Certified Trainers
• Photography Credit, 2005, George Brown College
• Business Correspondence Writing Credit, 2004, Ryerson University
• Magazine Design Credit, 2002, Ryerson University - Technical and aesthetic magazine design training
• Flash 5.0 Training Workshop, 2001, Netcor Information Technology and Soft Skills Training
Experience
SCOTIABANK - Retail Marketing
(Nov. 2002 - Present), Toronto, ON
Graphic Designer
• Design and execute mass marketing initiatives, integrated Customer Communication, Sponsorships and Adhoc requests with consistency for Scotiabank Worldwide
• Implement and maintain Self Publishing System for online customization of advertisements, direct mail, flyers, posters and brochures
• Write web savvy, user-friendly form copy for the Self Publishing System
• Provide Process and Design training to Freelance and Junior
• Manage and maintain the archiving of Studio Design files and act as first point of contact for the distribution of graphics and logos
• Liaise with Print and System Suppliers for quality approval and troubleshooting
• Develop product specific animated web banners and video presentations
• Provide accurate reporting of job status and tracking of initiatives to demonstrate production savings
• Collaborate with Writers and Legal Department ensuring 100% accuracy
• Create Brand Guidelines and ensure all materials produced conform to brand
• Search and purchase stock imagery from preferred Vendors
• Work with Translators to produce French versions of all materials developed
ETS ESCAPE ROUTES - Tour and Travel Operator
(Jan. 2001 - June 2002), Mississauga, ON
Graphic Designer
• Developed and maintained several concert and sport event web sites for the World’s largest concert travel operator. Promotional materials were produced for hundreds of entertainment events throughout North America. Official Tours Sites highlights were: the Rolling Stones, Paul McCartney, Madonna, U2, Backstreet Boys
• Produced posters, flyers, magazine ads, corporate brochures, presentations, direct email advertising and event signage
• Completed all projects from concept, design, production and print
NEWAGE CONSULTING AND STAFFING – IT Firm
(July 1999 – Dec. 2000), Scarborough, ON
Graphic Designer
• Designed and implemented the new corporate identity
• Developed client websites, magazine ads, business cards, letterhead, corporate brochures and graphic elements to be used in Client Software
• Office management and direct client service responsibilities
Freelance Clients
SPORTSWORLD CROSSING, Intermarket Inc., Kitchener/Toronto, ON
(August 2008)
Website Development
Fulfillments: Designed and developed an Informative Website to launch Kitchener’s Sportsworld Crossing Commercial District of Office and Retail development opportunities
Go to: sportsworldcrossing.com
VINNIE'S SOCIAL CLUB AND DUNCAN STREET GRILL, Toronto, ON
(August 2000 – February 2001)
Fulfillments: Posters, magazine ads, kid's menu and contest displays
THE CROOKED CUE – Restaurant and Billiards, Mississauga, ON
(August 2000 – Present)
Fulfillments: Corporate identity, Award Plaque designs
Internships
MISSISSAUGA NEWS - City Newspaper
(June - July 1999), Mississauga, ON
Assistant Advertising Editor
Fulfillments: Designed newspaper page layouts, insert sections and digest magazine titled Discover Mississauga
FLARE MAGAZINE - Maclean and Hunter's Fashion Magazine
(April 1999), Toronto, ON
Editorial Intern
Fulfillments: Prepared images for page layout placement and researched archived issues for features
Interests
• Cooking
• Fashion
• Toronto Football Club
• Magazine and Newspaper Publications